Project (32)

Branding

©2023

Project_(32) is a luxury

slow fashion

labelcommitted to

sustainability, ethics, and

social responsibility.

Project_(32) is a luxury slow fashion label committed to sustainability, ethics, and social responsibility. We craft high-end clothing using eco-friendly materials and ethical production methods, ensuring every piece reflects our dedication to minimising environmental impact. Our designs are exclusive, made in-country or in-house, and we collaborate with brands that share our values to remake iconic products.At Project_(32), we aim to inspire change in the fashion industry by promoting transparency, inclusivity, and impactful collaborations.

Our brand’s tone is vintage-inspired, editorial, and motivational, reflecting our commitment to authenticity, creativity, and making a difference. Through our social media presence, we engage our audience in meaningful conversations about sustainability, ethics, and global issues.

Ethical fashion that’s

stylish, trend-forward, and

impactful—without

clichés or forced

messaging.

Project_(32) is a luxury slow fashion label committed to sustainability, ethics, and social responsibility. We craft high-end clothing using eco-friendly materials and ethical production methods, ensuring every piece reflects our dedication to minimising environmental impact. Our designs are exclusive, made in-country or in-house, and we collaborate with brands that share our values to remake iconic products.At Project_(32), we aim to inspire change in the fashion industry by promoting transparency, inclusivity, and impactful collaborations.

Our brand’s tone is vintage-inspired, editorial, and motivational, reflecting our commitment to authenticity, creativity, and making a difference. Through our social media presence, we engage our audience in meaningful conversations about sustainability, ethics, and global issues.

Elevating our brand

means sleek, unique

packaging that reflects

both identity and

sustainability.

Packaging plays a pivotal role in shaping howfashion is perceived, and I wanted to ensureour approach to packaging aligned with bothaesthetic appeal and ethical values. Inspiredby my experience with Palm Angels, where asimple box elevated the unboxing experience, Isought to incorporate a similar concept but withmy own flair. Drawing further inspiration fromBurberry’s use of plain cardboard packagingwith understated logos—designed to minimizeenvironmental impact from dyeing processes—Isaw an opportunity to reinforce the ethicalnarrative behind the brand.

This minimalist ethos extends to our labelingas well. We emphasize subtlety, opting forengraved logos on the packaging, which alignwith the brand’s understated yet impactfulidentity. While most of our packaging remainsnatural and dye-free, we do incorporate oneblack-dyed label to reflect the brand’s colorpalette and tie into the overall theme, ensuringeven the smallest details stay true to the brand’sidentity.

Studying competitors

refined our strategy,

ensuring our content and

design resonate with our

audience.